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About us

by John Beeston last modified 2006-09-04 17:17 John W Beeston

Why use us?

We offer Enthusiasm, ability and experience:

Enthusiasm:
Driven by the desire to mould technology into profitable results. Motivated by the resulting products being winning in the market. Love a challenge, very good at tackling the unknown and like to solve today's problems in a way that sows the seeds for tomorrow.

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Ability:
Lead from behind (by listening, suggesting directions, practical steps and encouragement). Have a very strong analytical approach to problems and the rare ability to apply these analytical strengths to the resolution of systems problems. Can "Bridge the Gap": between market and product, between problem and solution. I have the following additional rare skills:

  1. A unique ability to communicate with the technologists and with the users/exploiters.
  2. A strong ability to interpret the apparent statement of needs, which is often in terms of solutions, into a statement of real need.
  3. A strong ability to explain a technical solution in a way that potential customers understand.
  4. A strong ability to bring analysis, structure and action to areas of activity previously poorly understood.
  5. A unique ability to create clear, short descriptions of high-tech products and services that busy customers want to keep to hand and refer to.

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Experience:
Have successfully applied the above rare skills in the synthesis of solutions to problems in the areas of:

  • Market development for ICT and interactive media companies
  • Development of product ranges out of bespoke systems activity
  • Systems engineering
  • Software development
  • Electronics development
  • Strategic plans for marketing and development.

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