A key element of our support is our set of specification development tools. These tools enable you to create documentation for your products and services that naturally engages customers into "your world".

Description

The specification development tools increase market penetration of your products by creating clear specifications of both the potential products and of the requirements of their intended markets. The tools ensure that the benefits and key features of your proposed products are communicated to key decision makers before, during and after product development.

The tools give a clear definition of the stages of product pre-development and development. These are supported by simple, short forms that are brief and easily understood by busy decision makers due to their clear structure and consistent format.

Features

• Improves market penetration through matching the product "marketing mix" to "market segments".
• Improves management by early identification of the "value proposition" and key product features.
• Reduces development risk by improving communication between key decision makers.
• Makes development status explicit through 3 clear stages from pre-development to product availability.
• Product specifications explicitly state benefits and features from the customer viewpoint.
• Market requirements explicitly state the segment, product positioning and "Brand values".
• Simplifies the task of your sales representatives by giving them an ideal script and handout at launch.

To read about the three key stages click here.